Digital printing offers a wider range of solutions for your printing requirements. The basic difference as regards cost and speed is that there is no need for films or plates. Your print job is run from disc, enabling fast turnaround. With all our digital presses we have the ability to personalise each sheet and incorporate variable data direct from a standard database.

There are two main types of digital press on the market today, both using different electro-static print processes. Our Xerox digital presses use a dry process using CMYK toners similar to a photocopier, but obviously more advanced, whereas our HP Indigo presses use a liquid ink using a similar process to litho ....and we have both of them!


Variable data - benefits and applications

Audience-of-one marketing is the future. As audience profiling becomes more sophisticated, print documents can now be produced for each individual customer. Rather than just personalising the name and address of documents, virtually all aspects of a job can be changed for each individual recipient. Apart from changing all the data on printed documents according to your database, the technology now allows graphics and colour change to create a personal statement that communicates tailored information.

Let’s get personal

This bespoke union of printing and marketing allows you to tailor your job to your customer profiles, taking into account age, gender, spending, occupation, hobbies etc.

The scope for personalisation using digital print is incredible. From simple short runs through to very complex bespoke solutions, digital printing is the key to using customer data in an imaginative manner. Instead of just changing names and addresses, we can now change graphics, individual words or whole blocks of text, colours, logos, charts, whole pages – the possibilities are endless.

You know your market, and what they want. Variable data solutions allow you to supply printed matter that is tailored for each customer, whilst retaining the quality of lithographic print.